Dark Tech ยท DT-004

He Built The Recommendation Algorithm. He Optimised For One Metric. He Did Not Measure What People Watched. He Works In Public Health Now.

In 2016, I built a recommendation algorithm that prioritized session duration, neglecting what users actually watched. A study in 2019 linked this algorithm to increased eating disorder content among teenage girls, prompting my resignation to work in public health. I want to share the dangers of optimizing for the wrong metric.

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