Dark Pharma ยท DP-042

The Internal Data Showed The Weight Gain. The Marketing Said Something Else.

AstraZeneca faced numerous lawsuits alleging they concealed internal data linking Seroquel to significant weight gain and diabetes risk. Despite this, the marketing strategy portrayed the drug as having a favorable metabolic profile, leading to severe legal and financial repercussions.

Case Assets

The Case Debrief is free to view. Full Case Study, Teaching Notes, Slide Deck, Discussion Guide, and Assessment are available with a Premium subscription.

Brief the Board PREMIUM
๐Ÿ”’ Unlock
Learn the Case FREE โ€” included
Study the Case PREMIUM
๐Ÿ”’ Unlock
Teach the Case PREMIUM
๐Ÿ”’ Unlock
Present the Case PREMIUM
๐Ÿ”’ Unlock
Run a Team Discussion PREMIUM
๐Ÿ”’ Unlock
Test Your Judgement PREMIUM
๐Ÿ”’ Unlock

Watch the Full Episode

The complete cinematic audio documentary โ€” Dark Pharma

Unlock the Full Case Library

Get every Case Study, Slide Deck, Teaching Notes, Discussion Guide, and Assessment โ€” across a growing library of business cases.

View Pricing โ†’

Related Cases

Cases that share a governance or behavioural model with this one.