B-School Noir · BN-014
SHE PLACED THEM WHERE THE CONTRACTS SAID. THE STUDENTS NEVER SAW THE CONTRACTS. SHE KEPT EVERY COPY.
Isabelle Moreau's first placement agreement in 2007 opened the door to increasingly exclusive contracts with luxury firms. By 2015, she was steering students based on criteria far beyond academic merit, all while maintaining control of the contracts and their contents.
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