Machine Room · MX-034
HE CHANGED 689,000 NEWS FEEDS WITHOUT CONSENT. THE UNIVERSITY CALLED IT STANDARD METHODOLOGY. THE IRB WAIVER CAME AFTER PUBLICATION.
In December 2013, Daniel Moss proposed manipulating the news feeds of 689,000 users to study emotional contagion without user consent. The methodology was deemed standard practice until it faced widespread backlash after publication.
Case Assets
The Case Debrief is free to view. Full Case Study, Teaching Notes, Slide Deck, Discussion Guide, and Assessment are available with a Premium subscription.
Brief the Board
PREMIUM
🔒 Unlock
Learn the Case
FREE — included
Study the Case
PREMIUM
🔒 Unlock
Teach the Case
PREMIUM
🔒 Unlock
Present the Case
PREMIUM
🔒 Unlock
Run a Team Discussion
PREMIUM
🔒 Unlock
Test Your Judgement
PREMIUM
🔒 Unlock
Watch the Full Episode
The complete cinematic audio documentary — Machine Room
Unlock the Full Case Library
Get every Case Study, Slide Deck, Teaching Notes, Discussion Guide, and Assessment — across a growing library of business cases.
View Pricing →Related Cases
Cases that share a governance or behavioural model with this one.
Empire Builders
EB-045
SHE SENT SEVENTEEN ENVELOPES TO BARON VON DINCKLAGE. THE PIERRE FAMILY...
Shared: Risk Assessment Protocols
Machine Room
MX-036
SHE FOUND THE FLAW IN JUNE. INTEL ASKED FOR SILENCE UNTIL JANUARY. SHE...
Shared: Transparency Framework
B-School Noir
BN-018
SHE GAVE THEM THE LIST. THE DEAN CALLED IT PARTNERSHIP. SHE PLACED THO...
Shared: Transparency Framework
Empire Builders
EB-029
I WROTE THE REBATE INTO THE CONTRACT. IT DESTROYED TWENTY-THREE REFINE...
Shared: Transparency Framework