Machine Room · MX-024
SHE UPLOADED HER FACE. THE APP CHANGED HER SKIN. SHE KEPT BOTH VERSIONS.
Amara Okonkwo uploaded an unedited photograph to BeautyLens, and the app altered her skin tone and facial features without her consent. She documented both versions, sparking a significant ethical debate across social media, and the feature remains live.
Case Assets
The Case Debrief is free to view. Full Case Study, Teaching Notes, Slide Deck, Discussion Guide, and Assessment are available with a Premium subscription.
Brief the Board
PREMIUM
🔒 Unlock
Learn the Case
FREE — included
Study the Case
PREMIUM
🔒 Unlock
Teach the Case
PREMIUM
🔒 Unlock
Present the Case
PREMIUM
🔒 Unlock
Run a Team Discussion
PREMIUM
🔒 Unlock
Test Your Judgement
PREMIUM
🔒 Unlock
Watch the Full Episode
The complete cinematic audio documentary — Machine Room
Unlock the Full Case Library
Get every Case Study, Slide Deck, Teaching Notes, Discussion Guide, and Assessment — across a growing library of business cases.
View Pricing →Related Cases
Cases that share a governance or behavioural model with this one.
Dark Tech
DT-050
The Algorithm Flagged Her Application As Fraud. She Lost Her Children ...
Shared: Transparency Protocols
Dark Tech
DT-027
I FOLLOWED THE ALGORITHM. IT TOLD ME TO KEEP UNITS EMPTY. I FOLLOWED I...
Shared: Feedback Loops
Dark Pharma
DP-017
SHE FOUND THE DUPLICATES IN MARCH. THE TRIALS HAD ALREADY DOSED NINE H...
Shared: Transparency Protocols
Collapse Files
CF-019
She Filed Seventeen Concerns In 1989. The Bank Ran For Two More Years.
Shared: Feedback Loops