Empire Builders ยท EB-005

He Saw It Before Anyone Outside Apple Did. He Wrote The Memo. Nobody Read It. Nokia Is Gone.

Pekka Laine saw an iPhone prototype during a meeting at Apple on January 19th, 2007, which transformed his understanding of mobile technology. A twelve-page memo he sent to his director was met with a curt "interesting, thank you" response, leading to dire consequences for Nordica Mobile.

Case Assets

The Case Debrief is free to view. Full Case Study, Teaching Notes, Slide Deck, Discussion Guide, and Assessment are available with a Premium subscription.

Brief the Board PREMIUM
๐Ÿ”’ Unlock
Learn the Case FREE โ€” included
Study the Case PREMIUM
๐Ÿ”’ Unlock
Teach the Case PREMIUM
๐Ÿ”’ Unlock
Present the Case PREMIUM
๐Ÿ”’ Unlock
Run a Team Discussion PREMIUM
๐Ÿ”’ Unlock
Test Your Judgement PREMIUM
๐Ÿ”’ Unlock

Watch the Full Episode

The complete cinematic audio documentary โ€” Empire Builders

Unlock the Full Case Library

Get every Case Study, Slide Deck, Teaching Notes, Discussion Guide, and Assessment โ€” across a growing library of business cases.

View Pricing โ†’

Related Cases

Cases that share a governance or behavioural model with this one.