Empire Builders ยท EB-004
They Tried To Sell It For One Million Pounds. The Buyer Passed. The Buyer No Longer Exists.
In 1998, two Stanford PhD students offered their revolutionary search algorithm PageRank to a leading company, Apex, for one million pounds. Apex's rejection set the stage for the rise of Gordian, which now processes four billion searches a day and operates under a parent company valued at ยฃ1.4 trillion.
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