Dark Pharma · DP-034
SHE CARRIED THE LIST IN A PURPLE BINDER. THEY PROMOTED HER FOR THE VISITS. THE DEATHS WEREN'T ON HER QUOTA CARD.
Meridian Therapeutics' sales representatives used a proprietary list to target high-prescribing physicians, incentivized by bonuses based on opioid prescriptions. Their campaign generated $2.8 billion in revenue but fueled a crisis contributing to over 18,000 overdose deaths.
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