Dark Pharma ยท DP-013
He documented a $780 million campaign. The disease was real. The epidemic wasn't.
This case exemplifies the manipulation of clinical guidelines by Meridian Therapeutics, which spent $4.2 million to expand the diagnosis of Social Anxiety Disorder from 2% to 13%. Following this revision, prescriptions for Seraquel surged by 340%, revealing the stark distinctions between being right and being believed.
Case Assets
The Case Debrief is free to view. Full Case Study, Teaching Notes, Slide Deck, Discussion Guide, and Assessment are available with a Premium subscription.
Brief the Board
PREMIUM
๐ Unlock
Learn the Case
FREE โ included
Study the Case
PREMIUM
๐ Unlock
Teach the Case
PREMIUM
๐ Unlock
Present the Case
PREMIUM
๐ Unlock
Run a Team Discussion
PREMIUM
๐ Unlock
Test Your Judgement
PREMIUM
๐ Unlock
Watch the Full Episode
The complete cinematic audio documentary โ Dark Pharma
Unlock the Full Case Library
Get every Case Study, Slide Deck, Teaching Notes, Discussion Guide, and Assessment โ across a growing library of business cases.
View Pricing โ