Dark Capital ยท DC-015

He Built The Warehouse System. It Worked Perfectly. The Customers Never Came Fast Enough. The Company Went Bankrupt. His System Now Runs Every Major Online Grocery In Britain.

Carl Weston built a revolutionary warehouse system in 1999 that supported eight thousand grocery orders per day, yet SwiftDeliver went bankrupt in 2001 due to poor customer adoption. Despite his significant contributions and thirty-seven patents, he has never received recognition for the technology that now powers most online grocery operations in Britain.

Case Assets

The Case Debrief is free to view. Full Case Study, Teaching Notes, Slide Deck, Discussion Guide, and Assessment are available with a Premium subscription.

Brief the Board PREMIUM
๐Ÿ”’ Unlock
Learn the Case FREE โ€” included
Study the Case PREMIUM
๐Ÿ”’ Unlock
Teach the Case PREMIUM
๐Ÿ”’ Unlock
Present the Case PREMIUM
๐Ÿ”’ Unlock
Run a Team Discussion PREMIUM
๐Ÿ”’ Unlock
Test Your Judgement PREMIUM
๐Ÿ”’ Unlock

Unlock the Full Case Library

Get every Case Study, Slide Deck, Teaching Notes, Discussion Guide, and Assessment โ€” across a growing library of business cases.

View Pricing โ†’

Related Cases

Cases that share a governance or behavioural model with this one.