Collapse Files · CF-031
I PAID THE DOCTORS TO SPEAK. THEY PRESCRIBED AFTER EVERY DINNER. I TRACKED BOTH COLUMNS.
In March 2013, Merciva Pharmaceuticals launched a speaker series for Rapidyne, paying doctors between two and six thousand dollars per event. Prescribing rates for Rapidyne soared, with doctors who spoke at dinners experiencing an average increase of forty-two percent in their scripts within thirty days.
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